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    Philip O'Brien

    You are right is saying that implementation is the problem. One of the big obstacles is that of donations to political parties from food and beverage producers. They will not accept any strategies that compromise their bottom line. They donate huge amounts to political parties to try to prevent any legislation that has an adverse effect on their business. The beverage Council’s ploy of agreeing to reduce the amount of sugar in sugar sweetened beverages (SSB) is a strategy aimed at preventing the Government introducing a tax on SSBs. In reality the proposed reduction brings the level of sugar from just above the WHO recommended daily limit of sugar intake to just below it. This will not provide any disincentive to consumers of these drinks to decrease consumption. All political donations should be declared in real time, even those below $9,000 so we can see who is paying the piper.

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