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4 Comments

  1. 1

    Ben Mullings

    ‘Croakey’ the health blog: now brought to you by private health insurance companies advertising at the bottom of articles about the impact of cuts to public health 🙂

    Reply
  2. 2
    Melissa Sweet

    Melissa Sweet

    Correcting an error of fact in the comment above. Croakey receives no revenue from Crikey and it is Crikey that receives advertising revenue from this site.

    Croakey’s funding arrangements are detailed on the site here: https://croakey.org/about-croakeys-funding-sources/

    Reply
  3. 3

    Ben Mullings

    @Melissa The banner underneath Croakey’s article shows an advert for a company called ‘iSelect’. Here is a screen capture taken just now which displays the banner advertising private health insurance: http://drben.com.au/d/Croakey_screen_28-07-14.jpg

    If you visit the iSelect link and click on the ‘How We Make Money’ link you will find a statement which says:

    For the private health insurance industry, we are an outsourced marketing channel offering a more cost effective way of gaining new members.

    I take your point that Croakey receives no direct revenue from such advertising, however, this health blog is hosted by Crikey – and Crikey does receive something to run these adverts.

    My point was about the positioning of advertising for private health insurance below an article about the demise of the public health system. I think that’s a bit off.

    Reply
  4. 4
    Melissa Sweet

    Melissa Sweet

    Thanks Ben, I will pass your comments to Crikey. Cheers

    Reply

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