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  1. 1

    Val Kay

    I agree very strongly with the ideas expressed in this article and the tweets, but just want to float an idea I’ve been thinking about: when we in health promotion try to justify our work in monetary terms, are we perhaps on the wrong track? Are we in fact supporting the view that everything can and should be justified in monetary terms, which is ultimately counter-productive to our work?

    Should we instead be pushing for alternative ways of measuring social wellbeing (which are being developed)? This might seem a bit abstract but I think it could be the way forward. I’ve written about it on my blog but the post was a bit confusing to some people, so I need to do more work on it, but just wanted to flag this here.


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