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    Terry Hannan

    Coiera’s perspectives as usual provide exciting challenges to the “health professions” not just doctors. It is the whole health system. Because of the slowness to accept the “culture of change” (Lucien Leape. “Five Years after to Err is Human”) one of the great stumbling blocks to the effective use of social media in health may be the profession itself. What I believe Coirea is also stating is that the “tsunami” of social media access to information by “patients” and the population as a whole will see a complete re-defining of health care as we know it now and the medical profession and associated organisations will be caught treading water in the historical past.

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