The online publication, mUmBRELLA, (which covers “everything under Australia’s media and marketing umbrella”) has been investigating the use of racist terminology in a NT tourism campaign.
It reported recently that the government-funded body in charge of tourism in the Northern Territory, Tourism NT, is using a Google paid search around the keyword “Abo”. When Google users search on this phrase, they see a sponsored link inviting them to “An experience you will never forget. Experience Aboriginal culture in NT.”
Today, mUmBRELLA reports that the media agency MPG has issued a “grovelling apology” taking the blame for using the search term:
“MPG wish to unreservedly apologise for the inadvertent selection of the word as a search term. MPG recognise that it was a mistake, an oversight and is unacceptable. Tourism NT did not specifically approve this search term as part of 128,000 search words employed for their business. MPG recognise that this term is highly offensive and apologises for any offence caused and its search procedures have been reviewed in order to prevent such errors reoccurring.”
Gob-smacking, isn’t it (or maybe not….)
• Here is a definition of institutional racism, which is of course an important health issue…