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  1. 1

    Jenny Haines

    Health promotion campaigns on a single issue suffer from a lack of a holisitic approach to health care. People are rightly being warned of the dangers of smoking so they give up smoking but still live an unhealthy life style in what they eat, and drink. The social and emotional pressures around them are the same. The family dysfunction creates ongoing stress. They may return to smoking as their only solace! Health promotion campaigns that address the need to think holistically about your health may have more success eg the Swap It Campaign.

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