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12 Comments

  1. 1

    Hinge Head

    Coke sponsoring cycling makes sense to me – I find it great for getting grease off the chain links.

    Reply
  2. 2

    Persia

    Bicycle Victoria started to develop a wobble a long time ago. It’s in desperate need of trueing now.

    Reply
  3. 3

    Roger Clifton

    Seeing as we burn alcohol instead of the other carbs we are nibbling means that we should count adults’ alcohol in the same way as children’s sugar. But unlike the sugar in the kiddies’ drinks, it doesn’t spoil our appetite for more food. There’s 18 g of carbs in a stubbie of beer. No wonder we’re fat.

    Reply
  4. 4

    mikeb

    In our family including 3 kids we solved the epidemic of junk food addiction by (trumpet fanfare) RARELY BUYING ANY JUNK FOOD. It’s not that hard people. We somehow managed to get through many years of Little Athletics (sponsored by Maccas) without finding the need to buy fast food 5 times a week. The only time cordial was in the fridge was for birthdays or special event. Every once in a while we’d buy fast food but never was it a regular occurrence. Some people just need to look at themselves a bit more critically & not play the victim.

    Reply
  5. 5

    Malcolm Street

    Cycling just needs the right kind of coke – Bolivian cycling powder anyone?

    Reply
  6. 6

    Adam Gibbs

    Well I can sort of understand Coke promoting their sugar-free and “diet” products as a healthier alternative to their usual full-strength stuff – though there’s still questions over the long-term health effects of it. I’ve seen all sorts of claims about the potential harms of artificial sweeteners but not much peer-reviewed…

    Reply
  7. 7

    zut alors

    The diet version of this ‘beverage’ is excellent for cleaning metal.

    Reply
  8. 8

    condel

    Coke Amatil own Jim Beam (Australia). Why don’t they offer cans or bottles of Jim Beam and Coke instead of that lame ‘cola’?

    Reply
  9. 9

    Ron Batagol

    You’ve got it “spot on” Mikeb! In the end parents need to be in control ( and lead by example by the way!), so that kids can can the odd treat on special occasions ( be it Coke, Maccas or whatever) but otherwise routinely follow a healthy diet.
    I,like many others, have seen this work well through generations of kids and grandkids! Bottom line- lead by example and stop being a victim and expecting the “nanny state” ( yes I hate that word too but it’s appropriate in this context), to take on your parental responsibilities!

    Reply
  10. 10

    Alex

    Todd Harper is clearly an indivdual of considered principle. We need more of his kind!

    Reply
  11. 11

    Ian Mack

    The association of Coke with healthy is contemptible.
    Coke are in the business of creating obesity.
    Coke’s concern about obesity is a reaction to the growing social awareness that they are in the business of creating obesity.
    If you were to use their product exactly as they want you increase the risk of obesity.
    There is a thin veil of respectability but really dealing coke?
    Think about it.
    And they fight against sensible container deposit laws. Contemptible!

    Blame the parents is similarly flawed. Ron this isn’t a call to legislate but for a bicycle health promoting organisation to be ethical and not look at a tiny facet of health but the broader picture. Coke = obesity.
    Really we are going to say no Little Johnny, don’t do the same as all your friends because Coke is bad?
    Having fought with them to get them off the computer and on a bike, we are then going to say but don’t go Around the Bay or on the Great Victorian Bike ride?
    That is where the organisation is meant to show ethical leadership and decline the bribe, I am sorry inducement from the corporate giant.
    And bluntly it tarnishes the healthy repute of the organisers.

    I have visited the CEO of Bicycle Network Victoria and expressed my concern and how it was reflective of a significant proportion of cyclists.
    I will leave the defence of their position to Bicycle Network Victoria (BNV) the CEO did listen to me yet we didn’t have a meeting of minds on this issue.
    From that conversation because BNV won’t make ethical judgements about its members personal life (their sexuality, religion, lifestyle etc) which is commendable, they can’t see any ethical issue.

    An ethically disabled organisation I you will.
    Their test is simple is this legal?
    Anything goes if it is legal.

    I strongly contend that there is a huge pool of potential members who are turned off by BNV’s ethically vacuum.

    Reply
  12. 12

    Lisa Innes

    Todd Harper’s comments are very timely given that this Friday in Melbourne there is a conference on childhood obesity prevention,sponsored by the prevention arm of our state government, alongside EPODE European Network who are supported by multinationals Ferroro, Mars, Nestle and Schweppes Group (this is clearly stated on their website). Given, I would assume, that the business model of these companies is all about increasing sugar consumption, I find this concerning.

    Reply

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